Frames & Lenses in Calgary & Didsbury

Discover High-Quality Frames & Lenses For Your Unique Lifestyle

Glasses shouldn’t just be functional; they should also be comfortable and stylish! At Eye Effects, we’re dedicated to helping you find your eye-deal frames and lenses.

When you come in to buy glasses from our practice, our team considers all your needs. We’ll present you with options that fit your prescription, lifestyle, and budget while making you look fantastic. With help from our opticians, you won’t just enjoy clear vision—you can be a vision too.

Why Choose Eye Effects?

A wide variety of high-quality products from trusted and established brands
Help available from experienced, knowledgeable, and fashion-forward opticians
Options available for every budget, lifestyle, and face-shape

Our Brands

Balenciaga

Made for the stylish woman, Balenciaga Sunwear combines modern design with traditional craft. The style is prevalent in each pair of sunglasses they produce.

Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

Blackfin

Lightweight titanium materials with Italian and Japanese styling cues abound in these perfectly crafted frames. Featuring quality and craftsmanship not seen by other brands, each pair is painstakingly manufactured in our Italian manufacturing facility and weighs in at 2.4 grams.

BMW

Look great on and off the road with new BMW eyewear from Aspex. The custom-made designs are assembled from the highest quality materials on the market, including titanium, acetate, stainless steel, and NXT.

BOSS

BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.

Diesel

A designer brand that has always stayed ahead of the trend, has reinvented archived style with mixed-material sunglasses and a range of shapes and colors. Diesel speaks to the individual, spurning self-expression with their bold eyewear collection.

Dior

Exclusive creations crafted with charm and elegance define the Dior brand. Eyeglasses and sunglasses made with cutting-edge material that epitomizes modern elegance with optimal protection.

EasyClip

Aspex Eyewear’s EasyClip^® technology gives you eyeglasses and sunglasses in the same stylish frame, with removable polarized lenses that go on and off with one easy click.

Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

Fendi

It is an extraordinary journey through 90 years of history that has made Fendi a unique and unparalleled brand, featuring the very best in eyewear accessories.

Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

Iyoko Inyake

Iyoko Inyake eyewear has become known for its inventive and trend-setting designs in which various colors and materials are carefully mixed to form exceptional frames. This unique collection is not only comfortable to wear but perfectly compliments the wardrobes of stylish men and women.

Julbo

Since its founding in 1888, Julbo eyewear has led the way in optical and sports eyewear. From corrective lenses to protective eyewear, Julbo does it all. Whether you are a high-performance elite athlete or an active teen involved in sports, Julbo has diversified their frames to accommodate all of the customers’ needs.

Kio Yamoto

KIO YAMATO OPTICS is luxury eyewear with sophistication and foresight, dedicated to superior quality and committed to exceptional customer service. With the timeless character of our products, we lay down the foundation for brand recognition worldwide.

Lightec

A combination of lightness and technology for immediate comfort: LIGHTEC optical frames and sunglasses are made entirely from stainless steel, with an exclusive screwless flex hinge system.

Pucci

Pucci is a unique luxury brand, with a universe that is distributed worldwide, with boutiques and pop-ups based in select locations inspired by the founder’s collections – New York, Miami, Capri, Florence, Milan, Hong-Kong, Seoul, and others – comprised of ready-to-wear, accessories, sneakers, eyewear, lifestyle and not to mention – since 2017 – a unique junior line.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Roberto Cavalli

Roberto Cavalli eyewear is designed for those who like to be bold in all that they do. Animal prints, flower motifs, and jungle themes define his collection. Roberto hopes to bring out the glamour in every woman and inspire joy and optimism within.

Spy Optics

Spy Optics mandate is simple – HAPPY disrespect for the usual way of looking (at life). Their frames collection represent just this—something new, different, and a little rebellious.

Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies’, men’s, unisex, and children’s eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

William Morris London

In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs that continually evolve. From humble beginnings to what is today a successful global brand, William Morris London employs staff, agents, and distributors worldwide.

Where to find us

Eye Effects

Find us in the Strathcona Square Shopping Centre, just past Sobeys and next to RBC Royal Bank.

Please note Eye Effects is closed on all all Statutory Holidays.

Contact Information

Our Address

#108-555 Strathcona Boulevard SW
Calgary, AB T3H 2S8

Office Hours

Monday

9 AM – 5 PM

Tuesday

9 AM – 7 PM

Wednesday

9 AM – 5 PM

Thursday

9 AM – 7 PM

Friday

9 AM – 3 PM

Saturday

9 AM – 3 PM

Sunday

Closed

Book Appointment

Forsight Vision Centre

Find our Didsbury office in Didsbury Plaza behind Red Apple and West Trail Auto Service

Contact Information

Our Address

2032 17th Avenue
Didsbury, AB T0M 0W0

Office Hours

Monday

9 AM – 5 PM

Tuesday

9 AM – 5 PM

Wednesday

9 AM – 5 PM

Thursday

9 AM – 3 PM

Friday

9 AM – 5 PM

Saturday

Closed

Sunday

Closed

Book Appointment

Eye Effects

Find us in the Strathcona Square Shopping Centre, just past Sobeys and next to RBC Royal Bank.

Please note Eye Effects is closed on all all Statutory Holidays.

Contact Information

Our Address

#108-555 Strathcona Boulevard SW
Calgary, AB T3H 2S8

Office Hours

Monday

9 AM – 5 PM

Tuesday

9 AM – 7 PM

Wednesday

9 AM – 5 PM

Thursday

9 AM – 7 PM

Friday

9 AM – 3 PM

Saturday

9 AM – 3 PM

Sunday

Closed

Book Appointment

Forsight Vision Centre

Find our Didsbury office in Didsbury Plaza behind Red Apple and West Trail Auto Service

Contact Information

Our Address

2032 17th Avenue
Didsbury, AB T0M 0W0

Office Hours

Monday

9 AM – 5 PM

Tuesday

9 AM – 5 PM

Wednesday

9 AM – 5 PM

Thursday

9 AM – 3 PM

Friday

9 AM – 5 PM

Saturday

Closed

Sunday

Closed

Book Appointment

Our Services

Dry Eye Therapy

Learn More

Laser Eye Surgery Consultation

Learn More

Eye Disease Diagnosis & Management

Learn More

Emergency Eye Care

Learn More

Our Brands

View All Our Brands

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Our Blog

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